Meet Our Designers: HANNAH

by Anna Kopito | 29.09.14

Many contemporary womenswear brands are beginning to combine female softness and shape with the sharp tailoring of menswear. Here we have a brand which can’t help but do so – the creative brainchild of married couple and designers Nir and Rotem Goeta, HANNAH. Using their own innovative techniques and materials, the Goetas are pushing androgyny to new levels. Using particularly aesthetic fabrics, HANNAH pushes boundaries and presents an all together new look for women looking for more edge in their wear.

Telavivian: What one piece of clothing do you wear the most?

HANNAH: The white shirt.

What is you idea of the perfect Saturday morning?


What is your favourite drink?

Rotem – coffee.

Nir – whiskey.

What is your greatest achievement?

Our first collection.

Best wall colour?


If you were to die and come back as an animal, which animal would it be?

Rotem – a cat.

Nir – a tiger.

What is your perfect accessory?

Bags, good bags.

What would you like to change about the fashion world?

That it wouldn’t be so fast – we want to design things that are timeless.

What is your motto?

Black is the new black.

How would the world be different if it was run by women?

It would be more organized.

What do you like most about your new collection?

We have some interesting textiles and textile techniques that are really unique.

What is your highest ambition?

To be globally successful.

If you weren’t a designer, what would you have done instead? 

An architect or a pizza chef.

What is your favorite restaurant or cafe in Tel Aviv?

Mizlala  on Nahalat Binyamin 57.

What is your most treasured possession?

My cat – pistachio.

Who is your favorite Israeli artist?

Jan Tichy.

HANNAH is one the 5 participating brands during Telavivian’s first Pop Up Shop for Israeli design. RSVP here.


rotem-5 fixed

rotem-7 fixed

Photos by Jenny Schweber
Text by Francesca Kletz


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