Meet Our Designers: Swift Textiles

by Anna Kopito | 03.12.14

One thing I think we would all love to change about the design and textiles industry is just how much stuff is mass-produced. Swift textiles is here to change all that, to offer us pieces that are made by designers Michal Fierstein and Roni Yeheskel by hand. With unique methods of production, these two design innovators create stunning clothes and textile accessories that we can be proud to own and happy to support. Beautiful cushion covers, tote bags, aprons and other perfect home accessories by these two Shenkar graduates are enough to inspire anyone.

Telavivian: What one piece of clothing do you wear the most?

Swift Textiles: Black skinny jeans.

What is you idea of the perfect Saturday morning?

Coffee in bed, exploring nature out of the city.

What is your favourite drink?

Gin & Tonic.

What is your greatest achievement?

Opening Swift.

Best wall colour?

Plain white, no doubt.

If you were to die and come back as an animal, which animal would it be?

Michal: A squirrel.

Roni: A hamster.

What is your perfect accessory?

A watch.

What would you like to change about the fashion world?

Make it lighter and more easy going, and for people to collaborate more.

What is your motto?

Keep calm and eat a cookie.

How would the world be different if it was run by women?

The beat would be faster.

What do you like most about your new collection?

That we stayed loyal to ourselves and to handcrafting.

What is your highest ambition?

To make it big without forgetting Swift’s core.

If you weren’t a designer, what would you have done instead? 

Michal: A cartoon voice actor.

Roni: Something with culinary art.

What is your favourite restaurant or cafe in Tel Aviv?

Casino San Remo.

What is your most treasured possession?

Michal: My credit card.

Roni: My Nikon camera.

Who is your favourite Israeli artist?

Sigalit Landau.

Swift Textiles is participating in our next Pop Up Shop. Click here for more details. 

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Photos by Jenny Schweber.
Text by Francesca Kletz.



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