Meet Our Designers: Zucker

by Anna Kopito | 07.12.14

I have a sister. Let me tell you that if I decided to start a fashion brand – despite how much I love her, I wouldn’t want to start designing with her. She has no taste – she won’t even mind me saying that. But when you get two sisters like Hadas and Einav Zucker, the founders and designers of the clothing brand Zucker, who know the art of finely tailored classic pieces – how to design them and how to put them together, well then you’ve got a design match made in heaven.

Telavivian: What one piece of clothing do you wear the most?
Einav Zucker: A non-denim beautifully cut skinny trouser, comfortable, great fabric quality with fine details.

What is your idea of the perfect Saturday morning?
Waking up late, coffee with friends, an avocado snack with lemon and salt, movie and early dinner, with…no drinks…maybe a little tipple…maybe just a long glass of red wine.

What is your favourite drink?
I have to say Pastis, Ricard, or the Israeli version, Arak.

What is your greatest achievement?
Being married to the same woman for more then 30 years now… my sister, and the best partner in work and life that I could ever have.

Best wall colour?
Broken white.

If you were to die and come back as an animal, which animal would it be?
A bird.

What is your perfect accessory?
A smile, and a clear mind.

What would you like to change about the fashion world?
Nothing. Fashion is pop culture, it’s culture in it’s boldest form. It’s all there for you to use, and you just need to choose which playground to play in. It’s awesome!

What is your motto?
Strive without ceasing. But only with good vibes around.

How would the world be different if it was run by women?
Well, the best part of the world is already run by women – families. But economy and decision making is still being handled by man… And you can see what a mess that is.

What do you like most about your new collection?
The fact that it is essential and simple, it’s only what you need. Knowing what is necessary for you to feel and look good everyday is the hardest thing. Once you figure it out, you don’t need to change that much, you can stick to it. Then you have time for more important things, like love, friends, books, culture.

What is your highest ambition?
To expand and to be a knowledgable person, to lack judgment and become a more compassionate person.

If you weren’t a designer, what would you have done instead?
I’m lucky enough to be an art director that engages design but from a multidisciplinary angle. This way I can incorporate both sides of the brain, storytelling in different platforms, I get a full experience.

What is your favourite restaurant or cafe in Tel Aviv?
Port Said, but more for the vibes and people. A good dinner is not about the food, it’s about the company, the wine, the conversation the ambiance. And then there is the food.

What is your most treasured possession?
Margiela’s white boots with a plastic heel – from outer-space to my heart.

Who is your favourite Israeli artist?
I have too many, and most of them are great friends so I will mention a few:
Aline Alagem, Toony Navok, Liz Hagag, Mishori, Miranda, Ben Hagari, Jennifer Abessira, Fredi Kislev, Noa Yaffe, Yossi Breger, Gechtman and Boaz Aharonovitch. The list can go on and on – they are all remarkable.









Photos by Jenny Schweber.
Text by Francesca Kletz.


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