Meet Our Designers: Mishmaacool by Ohad Benit

by Anna Kopito | 09.12.14

Industrial designer Ohad Benit creates products which are just cool. I wish, as a writer, that I had more ways of describing Ohad’s work, but whenever I have scrolled through his portfolio or seen a new piece I’ve just sighed out ‘cool’. From chinaware decked out in painted remains to bike racks which bring flow and colour back to grey city streets, Ohad knows precisely how to use his surroundings and his keen creative eye to make things pop and to make us all go ‘cool’.

Telavivian: What one piece of clothing do you wear the most?
My black All Saints jeans.

What is you idea of the perfect Saturday morning?
Sleeping.

What is your favourite drink?
Black coffee.

What is your greatest achievement?
Do I have one? Is it get to the end?

Best wall colour?
Paraffin.

If you were to die and come back as an animal, which animal would it be?
A horse.

What is your perfect accessory?
My Muji pen.

What would you like to change about the design world?
Oh. All of it…Can I?

What is your motto?
Stop being the last in the food chain!

How would the world be different if it was run by women?
I’m a man so I don’t know but I suppose that it would be a lot more relaxed.

What is your highest ambition?
MOMA.

If you weren’t a designer, what would you have done instead?
I would have been an artist.

What is your favourite restaurant or cafe in Tel Aviv?
I don’t like cafes/restaurants, I prefer my small garden.

What is your most treasured possession?
My wife and 2 Criminals kids.

Who is your favourite Israeli artist?
Sigalit Landau.

http://www.mishmaacool.com

Ohad Benit’s lamps will be for sale at our Pop Up Shop. Click here for more details. 

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hotos by Jenny Schweber.
Text by Francesca Kletz.

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